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January 29 2012
Medicinal Blueberries

As our scientific knowledge of nutritious food increases, will healthy foods be progressively designed to look like medicines? This blueberry blister packaging created by Chinese designer Daizi Zheng certainly points in that direction.
Although utterly over-designed and unsustainably over-packaged, this might well be a product patients suffering from the healthy eating disease Orthorexia Nervosa would crave for.
January 22 2012
Scooba Airport
Click here to view the embedded video.
Weird biomimicmarketing commercial brought to you by American Airlines.
January 17 2012
Rule #6: Meet People’s Expectations

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here.
People expect many things from each other: Expect them to say hi in the morning; expect them to buy a ticket for the bus; expect them to watch out when driving a car; expect them to do their jobs well. People also expect certain behaviors from anthropomorphic products. When a product works differently than promised, this can cause confusion or anger. When a person gives commands to a product and the product ignores him, he becomes frustrated, because the product feels like a person who rudely turns his back. You wouldn’t accept that behavior from a person, so why would you accept it from a product?
The robot Saya has been developed to teach elementary-grade school children. She can speak different languages and make facial expressions, and hopefully confirm to what the kids expect of an instructor.
Image via The Daily Mail.
December 25 2011
Rule #3: Keep it ASS: Abstract, Simple and Subtle

Part 3 of the 11 part series Golden Rules of Anthropomorphism and Design. See part 1 and part 2.
Making good use of anthropomorphism isn’t easy. As you’ve probably already noticed, people may dislike products purely because of their anthropomorphic elements. One way to reduce this risk is to downplay the anthropomorphic qualities: keep it as simple, subtle and abstract as possible. When the implementation is so subtle that most people won’t consciously notice it, they are less likely to be annoyed, while the product can still achieve the desired effect. Abstraction reduces the chance of directly evoking negative emotions, while preserving the positive associations.
The Senseo coffee maker, above, was designed to resemble a butler bowing down to serve a hot cup of java. The anthropomorphic form is not obvious, but it still succeeds in evoking the pleasant sensation of being served.
December 21 2011
Rule #2: Different People Anthropomorphize Differently

Part 2 in the 11 part series Golden Rules of Anthropomorphism and Product Design. All text is excerpted from the Next Nature book.
What people experience as anthropomorphic is highly personal. Tests have shown that when given a selection of products with anthropomorphic characteristics, people differ greatly in how human-like they perceive the objects to be. Even if an anthropomorphic product fits the cultural, social and ethical norms of a society, it’s still possible some people just won’t like it because they experience it differently.
A computer with a glowing round button is a fairly generic design. But to those who’ve seen Stanley Kubricks’ 2001: A Space Odyssey there’s an unavoidable association with murderous hardware. Would you trust the unblinking blue eye of a Lacie hard drive?
December 18 2011
Rule #1: Any Association that Can be Made, Will be Made

Welcome to the 11 part series The Golden Rules of Anthropomorphism and Product Design. In this series, we will be examining how designers can better integrate human-like forms or behavior into their work. Does an anthropomorphic design inspire positive reactions, or does it leave the audience confused, irritated or even offended? Read on to find out. All posts are excerpted from the Next Nature Book.
–By Joran Damsteeg, Koert van Mensvoort and Hendrik-Jan Grievink–
People have evolutionarily built-in mechanisms that help us to recognize the human face and body, and what gender, race and mood those faces and bodies are projecting. We’re so good at recognizing each other, we do it even when it’s not applicable. When we look at animals, machines, and random objects we infer characteristics that aren’t there. Especially when a product was intended to have certain human qualities, it’s easy to imagine even more. Since designers can create anthropomorphic products without even realizing it, it’s better to design these characteristics intentionally.
London’s Swiss Re, aka The Gherkin, is a famous example of a building that looks like something more than an innocent suite of offices. Click through for more examples of unintentional anthropomorphizing.



Photos (in order) via Jovike, Happy Chair is Happy, Vierkante Driehoek, and Things that Look Like Faces.
December 05 2011
Growing Cement like Coral

Corals are the master builders of the animal kingdom. Powered on plankton and their symbiotic algae, hard corals extract the carbon dissolved in seawater and turn it into their calcium carbonate skeletons. Now a company is trying to replicate this process, not to grow reefs, but to create cement.
Cement, though it may seem like a neutral material, is a massive source of carbon emissions. The cement industry is responsible for 5% of global carbon emissions, with each ton of cement producing a ton of CO2. Biomineralization expert Brent Constantz hopes to green the production of cement by capturing flue gases from factories, running them through a saline solution, and using electricity to convert the gases into solids. For 542 million years, corals have been sequestering carbon dissolved in water. Constantz’s company Calera may have figured out how to do the same on a much shorter time scale.
Story via Fast Company. Image via Jurvetson.
December 01 2011
Robot Guide Dog
Click here to view the embedded video.
Possibly the answer for blind people with cynophobia, the fear of dogs. This robot guide dog is stil a bit slow compared to the old nature version, but as technology advances it will surely compete with the old, trusted, yet expensive guide dogs.
Via diginfo.tv
November 26 2011
Hunter-Gatherer

Different totems, same rituals. Peculiar image of the week by Walter Robinson.
November 21 2011
Traditional Thanksgiving Meat

Greenridge Farm offers this pork molded in the shape of a piglet. But if you are more the traditional type of person, Greenrdige Farms also offer Turkey-breasts in the shape of an actual turkey. Perfect for a traditional Thanksgiving!
Will this pseudo-pig actually taste better in the shape of a piglet? Or does the shape reminds us too much of Babe, and becomes cruel to roast? At least it is a good marketing trick to distract you from what the piglet is actually made of.
Via Consumerist
October 26 2011
Ecological Insecticide

Ecological insecticide allows you to extinguish-nature in a nature-friendly way. It nicely illustrates the “I love nature, but not in my backyard” attitude, so popular nowadays. Peculiar paradoxical product of the week.
October 09 2011
So thats where blackberries come from

Peculiar image of the week, by Arnoud van den Heuvel.
Related: Children’s dictionary dumps ‘nature’ words, Crackberry addicts are suing their employers, handset gets taken to the grave.
September 27 2011
Who Owns the Rights to a Toucan?

Kellogg, the proud copyright holders of Toucan Sam, recently asked a the Mayan Archeology Initiative to reconsider their logo. Despite the fact that the two birds have entirely different colors, shapes, and expressions, Kellogg’s lawyers insist that they have a special claim to family Ramphastidae.
It’s particularly strange that the corporation would go after a Guatemalan non-profit when dozens of other companies have used toucans in their branding. Neither does Kellogg have time on their side: they registered Toucan Sam in 1963, while Guinness began using its iconic toucan in 1935. While the Kellogg lawsuit is frivolous, it does raise some questions about the commodification of natural images. When do animals become so wrapped up in a corporate identity that they loose their own?
September 18 2011
Peelable Ice Cream

Filed under Biomimicmarketing. Pleases your inner monkey. Peelable banana ice cream by Nesle. Thanks Jurrian.
September 16 2011
Drugs are Nuts

Thinking about Next Nature can sometimes result in a feeling of vertigo. Normal standards are eroded and slowly replaced by next natural ones. A bewildering example can be found in a letter the Food and Drug Administration (FDA) sent to a manufacturer of walnuts.
“Based on claims made on your firm’s website, we have determined that your walnut products are promoted for conditions that cause them to be drugs because these products are intended for use in the prevention, mitigation, and treatment of disease. The following are examples of the claaims made on your firm’s website under the heading of a web page stating “OMEGA-3s … Every time you munch a few walnuts, you’re doing your body a big favor.”
Diamond Foods Incorporated, who marketed the walnuts, apparently made some health claims the FDA didn’t aprove of:
• “Studies indicate that the omega-3 fatty acids found in walnuts may help lower cholesterol; protect against heart disease, stroke and some cancers; ease arthritis and other inflammatory diseases; and even fight depression and other mental illnesses.”
• “Omega-3 fatty acids inhibit the tumor growth that is promoted by the acids found in other fats … “
• “In treating major depression, for example, omega-3s seem to work by making it easier for brain cell receptors to process mood-related signals from neighboring neurons.”
• “The omega-3s found in fish oil are thought to be responsible for the significantly lower incidence of breast cancer in Japanese women as compared to women in the United States.”
Now here comes the kicker:
Because of these intended uses, your walnut products are drugs within the meaning of section 201 (g)(1)(B) of the Act [21 U.S.C. § 321(g)(B)]. Your walnut products are also new drugs under section 201(p) of the Act [21 U.S.C. § 321(p)] because they are not generally recognized as safe and effective for the above referenced conditions. Therefore, under section 505(a) of the Act [21 U.S.C. § 355(a)], they may not be legally marketed with the above claims in the United States without an approved new drug application. Additionally, your walnut products are offered for conditions that are not amenable to self-diagnosis and treatment by individuals who are not medical practitioners; therefore, adequate directions for use cannot be written so that a layperson can use these drugs safely for their intended purposes. Thus, your walnut products are also misbranded under section 502(f)(1) of the Act, in that the labeling for these drugs fails to bear adequate directions for use [21 U.S.C. § 352(f)(1)]...” You can read the full letter here.
Did you feel that? The world just turned upside down, leftside right and inside out. The FDA, which was signed into law in 1906 by Roosevelt, has, in a strange twist of logic, classified walnuts, which have been with us since 7000 B.C. acording to some sources, as an unlicensed drug.
The FDA argues that the health claims that accompany the walnuts brand them as a drug. A drug that isn’t aprroved by the FDA, and thus illegal to sell. Any sane human being knows that a walnut is nothing to fear, except maybe as a chocking hazard. And indeed some studies suggest they have beneficial effects on cognition:
“Diets containing two percent, six percent, or nine percent walnuts, when given to old rats, were found to reverse several parameters of brain aging, as well as age-related motor and cognitive deficits, says James Joseph, PhD, of the U.S. Department of Agriculture Human Nutrition Research Center at Tufts University in Boston.”
Another article claims:
“Tests showed that both the olive oil and the walnuts helped to reduce the sudden onset of harmful inflammation and oxidation in arteries that follows a meal high in saturated fat… However, unlike olive oil, adding walnuts also helped preserve the elasticity and flexibility of the arteries, regardless of cholesterol level.”
As a child, a friend of mine had a walnut tree in their garden. We used to climb it and play around it. We could spend whole days collecting the fallen nuts. Breaking the hard shells and eating the brainlike structures inside until we were full. I’m still standing, even though I ate a small mountain of the things. Labelling walnuts as a drug is nuts. Next nature can be nuts.
September 02 2011
Bottle Plant

The Coca-Cola introduces the PlantBottle. Partially made of plants, this bottle is 100% recyclable. Next step will be a natural bottle fully growing on a plant. In the meanwhile, I am still waiting for my Organic Coke.
August 24 2011
Woodplastics

Looking for a new kitchen counter-top, but can’t decide between a natural or an artificial material? Soon you might be getting both.
Designer Hironori Yoshida is pioneering hybrids of wood and plastic – to be used in interior, furniture and product design. His ‘woodplastic’ is created by scanning & laser-cutting the grain patterns in a piece of wood to subsequently replace the gaps with a polyester resin. The result is a marriage of the made & the born.
August 01 2011
Evolution of the Lion

Corporate logos constantly have to adapt to survive. With the lion of the Peugeot car brand this resulted in a parade of poses over time. Peculiar image of the week.
July 23 2011
What Robots dream of…
Click here to view the embedded video.
You may think it’s a cliché, but deep down inside robots want to be birds and fly high in the sky. Hooray for the good people of Festo, that demonstrate at TED how they turn the dream into a reality.
July 01 2011
Peel that Bottle

There’s nothing quite like peeling a piece of fruit, but if you end up with a bottle of Vodka after peeling, you know you have been caught in a biomimicmarketing fantasy. I guess the people of Smirnoff felt this was the most logical packaging for their fruit flavored drinks.



Campaign by JWT.
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